March 5, 2015 @ 9:30 am – 2:00 pm
North Carolina Museum of Art

Over the last five years, advances in online and offline communication methods have narrowed the gap between nonprofits and the donors who support them. This increase in exposure and accessibility enables nonprofits to build deeper relationships with existing donors and develop bonds with newer donors at a rapid pace. Yet, with all this opportunity, many nonprofits struggle to gain a measurable return on investment from their online and offline communication efforts.

Changes in donor expectations regarding communication from the nonprofits they support has forced many in the planned giving field to pay more attention to their marketing programs. This session aims to demystify current marketing trends and provide actionable next steps for planned giving and allied professionals alike in order to better communicate with their donors and prospects.

Join us to discover a research-based, step-by-step plan for a robust online communication program that resonates with your audience, reinforces your mission and accelerates gift conversations with your donors.

  • Learn how to modify your marketing approach for the online and offline channels to maximize effectiveness.
  • Follow proven strategies to amplify your presence.
  • Discover insights from nonprofits that have “cracked the code” on donor engagement.

We are suggesting that you bring samples of your marketing materials to discuss over lunch. This is a good opportunity to talk about what was discussed in the morning session and learn from others.

Note: This presentation will be not be Stelter-or product-centric. Rather, we seek to provide vendor-neutral thought leadership and actionable ideas, which any nonprofit can leverage.

About our presenter:  Nathan Stelter is vice president of business development for The Stelter Company, a leading source for gift planning marketing for the nonprofit community. The Stelter Company, which was founded in 1962, currently serves more than 1,800 organizations nationally with a staff of over 100 individuals.

While Nathan wears many hats at Stelter, his primary concentration is on overseeing Stelter’s consulting team and using his expertise and experience to strategize with all of Stelter’s regional consultants and key accounts to develop distinct marketing solutions that meet each nonprofit’s unique planned giving needs.

He has been quoted in Planned Giving Today and other trade publications and is a past board member of the National Capital Gift Planning Council (Washington, DC) and current member of the Mid-Iowa Planned Giving Council.

Schedule of the Day:
9:30 –  10:00       Registration/Networking
10:00 – 10:15        Welcome
10:15 –  Noon       Program
Noon –    1:00       Lunch/Networking/Review of Marketing Materials
1:00 –     2:00       Panel

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